Try as the old giant might, Microsoft hasn’t done too well for itself in the mobile space recently. Although once the kings of the industry with Windows Mobile, its successor Windows Phone was never able to enjoy the same popularity. Much of this is undoubtedly due to a paucity of third party applications for the platform.
Not too long ago, Microsoft-owned Nokia decided to try a new approach in order to be a bit more competitive in this app-driven market. With that, they released the Android-powered Nokia X and Nokia X2 models. While not “Google Android,” these emerging market devices allowed users to sideload standard Android apps, as well as connect to Nokia’s (and Opera’s) Android app store. This allowed users looking for a Nokia device to enjoy a much wider app catalog than what is available on Windows Phone.
Now, this is likely to be coming to a close, as Microsoft refocuses its portfolio to better position Lumia in the affordable smartphone segment. This will be done by repurposing upcoming Nokia X devices as Windows Phone-powered Lumia smartphones.
As stated by Executive VP of Microsoft Devices and Services Stephen Elop :
We will be particularly focused on making the market for Windows Phone. In the near term, we plan to drive Windows Phone volume by targeting the more affordable smartphone segments, which are the fastest growing segments of the market, with Lumia. In addition to the portfolio already planned, we plan to deliver additional lower-cost Lumia devices by shifting select future Nokia X designs and products to Windows Phone devices. We expect to make this shift immediately while continuing to sell and support existing Nokia X products.
At this point, it is unclear what “select future Nokia X designs” means exactly. Technically, there could be more Android-powered Nokia X devices in the future. But due to the product line’s precarious position in the first place, we wouldn’t be surprised if this isn’t the case and the X2 is the last Android-powered device we see from Nokia.
What are your thoughts on this move? Were you a Nokia X/X2 fan looking forward to seeing what future Nokia X iterations would bring, or did the product line fail to catch your eye because of its budget segment specifications? Let us know in the comments below.